Category: Case Study

Case Study

Social media and Quora profile building management for an ERP implementation company

About the Client

An ERP implementation and support company

Headquartered in Boston, MA

200+ Employees

ERP Domains: Financial Management, Inventory, CRM, HCM

Industries Served: Manufacturing, Healthcare, Retail

Engagement Duration with FocusFew: 1 year (ongoing)

Social Media and Personal Brand Building – Activities

Weekly LinkedIn Posts

Sharing ERP articles from manufacturing/retail/healthcare with visuals, video snippets, carousels

20+ Quora Answers

Built personal brand and online profile of a top company leader by answering ERP-related questions on Quora

Twitter Management

Consistent engagement of topic-based company handle with influencers and interest groups

Website Maintenance

Regular website content and technical upgrade to improve navigation, CTA, and performance

Social Media and Personal Brand Building Results

  • Quality social traffic on website with lower bounce rate (14%) and higher time on site (2:10 minutes)

  • Built thought leadership profile of company leader and ERP expert via regular Quora engagement and cross-channel promotions

  • Company Twitter follower count up from 20 to 300+ with continuous engagement

  • 18+ average engagement per post on LinkedIn

  • Shared 50+ curated LinkedIn profiles to improve leadership connections for downstream sales and promotions

Client Speak

We had executed dozens of projects in many technology areas over our 10+ years of existence when we contacted FocusFew. It has been two years now, and we are at a meaningfully different place today. Our web pages, case studies, sales collateral, blogs, social discussions – everything talks exactly the language our customers want to hear. If you’re looking for a marketing partner to build your brand presence, FocusFew is your best bet.

Founder and CEO

Case Study

PERSONAL BRANDING FOR A SENIOR VICE PRESIDENT OF A FORTUNE 1000 SOFTWARE PROVIDER

About the Client

Fortune 1000 software company headquartered in the US

SVP and regional head of a $1B+ business line

10,000+ Employees

Domains: Cloud, Containers, Data Analytics, Automation

Industries Served:  BFSI, Telecom, Government, Education

Engagement Duration with FocusFew: 2 years (ongoing)

Personal Brand Building – Activities

Team Leadership

Celebrating individual achievements, awards, recognitions, career milestones, and more

Personal Leadership

Sharing values, beliefs, motivational posts, thought leadership snippets

Video Shares

Team member video recording snippets, highlighting insights and values

Weekly LinkedIn Posts

Sharing business and leadership articles, internal events, visuals, video snippets, live posting, personal LinkedIn articles

Video Scripts

Offering scripts, interview response and topic outlines, storylines for ‘fireside chat’ with industry analysts and influencers

Twitter Management

Consistent engagement with other leaders and followers

Personal Branding Results

  • The leader was promoted in the company with customer success portfolio added to the existing LOB leadership

  • Increased visibility in the global organization across the EU, APAC, and NA regions

  • Drove thought leadership via articles, posts, videos, corporate hashtags across the horizontal domains and industries

  • Increased personal LinkedIn network and active participation from team members spread across countries and regions

  • 35+ average engagement (Likes and Comments) on LinkedIn

  • Average engagement-per-view in the range of 3-3.5%

Client Speak

We had executed dozens of projects in many technology areas over our 10+ years of existence when we contacted FocusFew. It has been two years now, and we are at a meaningfully different place today. Our web pages, case studies, sales collateral, blogs, social discussions – everything talks exactly the language our customers want to hear. If you’re looking for a marketing partner to build your brand presence, FocusFew is your best bet.

Founder and CEO

Case Study

Improved brand awareness and engagement
on social media and company website

About the Client

Advanced medical imaging technology company with software for nuclear imaging (PET and SPECT scanning software)

Founded in 1995. Headquartered in Baltimore, Maryland (USA)

Has a rudimentary presence on LinkedIn and Twitter with no activity and negligible follower base, and a text-heavy website

The company wants to enhance their brand presence on social media and improve their website for better engagement
with their brand and faster sales closures

Brand Marketing via Website and Social Media

Research & Analysis

Performed detailed review of the website, collaterals and competition to understand the domain and company’s product

Brand Awareness

Consistent social activities led to 25x increase in Twitter followers, and 6x increase in LinkedIn page followers by radiologists and medical professionals within one year

Brand Engagement

Increased reach and relevant followership led to engagement with industry influencers and at least 2-3 breakout/viral posts and meaningful business conversations each month

Website Maintenance

Made visual, navigational and performance improvements on the website to increase avg. time on site from <60 seconds to 1:30 minutes

Social Media Reach

Avg. reach of posts/tweets increased 10x on Twitter and 6x on LinkedIn within one year

Client Speak

FocusFew helped us grow our social presence nearly 20x with solid followership and engagement amongst the medical imaging community, our primary buyer profile. This level of social presence goes a long way in helping us strike new conversations, get mindshare amongst potential buyers, and break into their consideration set. We have seen a tangible impact on our brand recall and reputation, which is critical for a company like us that is up against the big names in the industry.

Chief Operating Officer

Case Study

New e-learning and cloud service offering definition and packaging

About the Client

An e-learning and product engineering services company

Founded in 1990. Headquartered in Pune, India.

800+ Employees

Provides product engineering services in e-learning, DevOps, advanced testing, UI/UX, and product modernization

The company wants to define and package its past body of work in cloud computing and e-learning as a service offering

Activities & Outcomes

Market Research

Explored learning management system (LMS), learning experience platform (LXP), and cloud computing domains to identify their components and common customer challenges and requirements

Service Definition

Identified 4 organizational personas based on external research and internal analysis to create 4 offerings

Pitch Deck

Created a pitch deck elaborating the company’s e-learning, LMS, LXP, and cloud services with success stories and key highlights

Internal Analysis

Analyzed over a dozen e-learning and cloud computing projects to identify repeating patterns and value delivered

Sales Enablement

Elaborated the buyer personas and created sales training material with an elevator pitch, qualifying questions, and work proof-points

Client Speak

We work in a sizeable yet specialized market. FocusFew helps us each day to communicate our unique perspectives to our prospects. The content they build is superbly aligned with our customers’ business. That just puts us head and shoulders above our competition because we now mean something unique to our customer base. With FocusFew in the picture, it is no longer a zero-sum game for us.

President

Case Study

Web page content development for products and platforms

About the Client

A multinational technology company providing high-end technology products

Founded in 2016. Headquartered in Melbourne, Australia

Industries Served: Financial Services, Insurance, Education, Not-for-profits, Government, Energy & Utilities

Domains: Salesforce, AI/NLP/ML, API/Integrations, Document Scanning, Document Lifecycle Management

Company wants to completely recreate and redesign their website with fresh content and new product pages

Content Activities

Product Pages

Created 20+ product and service pages with crisp taglines and introductions, feature-benefits, use cases, case study summaries and call-to-action (CTA)

Competitive Research

Drove inspiration from 12-15 competitors’ Investment and Lending products and positioning to fill gaps and ensure full coverage of product content

Search Engine Friendly

Created SEO-friendly content with complementary keywords across multiple pages to maximize web traffic

Brand Identity & Voice

Used casual, yet professional voice and tone in the content to project a friendly Australian personality consistently across the website

Collaborative Content Creation

Worked closely with product managers, business heads, marketing team, and web developers to draft and publish new pages with fresh layout, navigation and visuals

Case Study

Digital advertising, Facebook/Instagram management,
and app content optimization

About the Client

A successful brick and mortar life coaching company wants to build a digital brand presence with a mobile app

Founded in 2010. Headquartered in Pune, India

Mobile app has coaching videos, real life scenarios, FAQs, multiple choice assessments

The app has over 100 hours of video content and many more forms of text content for managing life situations

Wants to increase reach and monetize brand digitally using a free-to-download mobile app with in-app purchases

Wants to drive app downloads and subscriptions through FB and Instagram ads, and push notifications

Digital Advertising and Content Activities

Website & App Messaging

Detailed website and app content review with right messaging according to brand positioning

Mobile App Optimization

Improved app navigation and free-paid content ratio to increase monthly purchases by over 200%

FB/Instagram Social Engagement

Facebook page management with visual and text content to complement and support advertising

FB/Instagram Advertising

15000+ app downloads over 6 months with a cost-per-acquisition of less than ₹10 and reached over 3 million people

Push Notification Management

Drove content and timing/frequency of push notifications to increase in-app engagement manifold

Website Optimization

Improved website content, navigation and calls-to-action to increase mobile app downloads

Case Study

Creating messaging and value proposition for
a software services company

About the Client

Mid-sized software services company

Founded in 2002. Headquartered in Pune, India

120+ Employees

Specialization: Microsoft Technologies, Nintex

Domains served: Manufacturing, Automobile, Retail

Strategic Marketing Activities and Outcomes

Industry Research

Industry and competitive research to identify the most relevant brand positioning that connect with solving business pain points

Crisp Messaging

Distilled down 20+ disparate services into three mutually exclusive business impact categories with three services in each category

Two-page Business Brochure

Well-articulated and concise offerings with key differentiators, 3 success story summaries and technological capabilities

Business Positioning

Developed company’s positioning as a business problem solver driving real outcomes using new-age digital technologies and tools

Branded Case Studies

Design and development of success stories spanning three industries showing quantitative and qualitative business-level benefits

Case Study

END-TO-END DIGITAL, CONTENT, AND SOCIAL MEDIA MARKETING
FOR A SOFTWARE SERVICES COMPANY

About the Client

Software Services Company

Founded in 2008. Headquartered in Pune, India

100+ Employees

Specialization: Microsoft Tech, Mobile Apps, Cloud

Domains served: Healthcare, Education, and Manufacturing

Engagement Length: 3+ years (ongoing)

Digital Marketing and Content Activities

Brand and Website

Logo and brand update, website content and messaging refresh, and website design revamp

12 Case Studies

Consistently-branded 3-Page and single page versions

4 Technology Brochures

Covering company’s technology domain expertise

30+ Quora Answers

Answered questions, drove upvotes, and upvoted other answers

50+ Blog Posts

Published and promoted

1 Corporate Presentation

On-brand sales pitch deck with the right messaging

LinkedIn and Twitter Management

Consistent engagement with influencers and followers

SEO

Keywords research, On-page optimizations, Off-page submissions

Marketing Results

  • Quality social traffic with a lower bounce rate (19%) and higher time on site (1:40 minutes)
  • Sales activities eased significantly with branded and ready collaterals and case studies
  • LinkedIn followers count up from 385 to 1100+ with consistent Likes and other engagement
  • Thought leadership via regular blogging to initiate social and email conversations
  • Twitter follower count up from 60 to 1100+ with continuous engagement
  • Quora Drove upvotes and promoted cross-channel on LinkedIn and Twitter

Client Speak

We had executed dozens of projects in many technology areas over our 10+ years of existence when we contacted FocusFew. It has been two years now, and we are at a meaningfully different place today. Our web pages, case studies, sales collateral, blogs, social discussions – everything talks exactly the language our customers want to hear. If you’re looking for a marketing partner to build your brand presence, FocusFew is your best bet.

Founder and CEO