Creating messaging and value proposition for
About the Client
Mid-sized software services company
Founded in 2002. Headquartered in Pune, India
120+ Employees
Specialization: Microsoft Technologies, Nintex
Domains served: Manufacturing, Automobile, Retail
Strategic Marketing Activities and Outcomes
Industry Research
Industry and competitive research to identify the most relevant brand positioning that connect with solving business pain points
Crisp Messaging
Distilled down 20+ disparate services into three mutually exclusive business impact categories with three services in each category
Two-page Business Brochure
Well-articulated and concise offerings with key differentiators, 3 success story summaries and technological capabilities
Business Positioning
Developed company’s positioning as a business problem solver driving real outcomes using new-age digital technologies and tools
Branded Case Studies
Design and development of success stories spanning three industries showing quantitative and qualitative business-level benefits