Creating messaging and value proposition for
a software services company

About the Client

Mid-sized software services company

Founded in 2002. Headquartered in Pune, India

120+ Employees

Specialization: Microsoft Technologies, Nintex

Domains served: Manufacturing, Automobile, Retail

Strategic Marketing Activities and Outcomes

Industry Research

Industry and competitive research to identify the most relevant brand positioning that connect with solving business pain points

Crisp Messaging

Distilled down 20+ disparate services into three mutually exclusive business impact categories with three services in each category

Two-page Business Brochure

Well-articulated and concise offerings with key differentiators, 3 success story summaries and technological capabilities

Business Positioning

Developed company’s positioning as a business problem solver driving real outcomes using new-age digital technologies and tools

Branded Case Studies

Design and development of success stories spanning three industries showing quantitative and qualitative business-level benefits