About the Client
An e-learning and product engineering services company
Founded in 1990. Headquartered in Pune, India.
Provides product engineering services in e-learning, DevOps, advanced testing, UI/UX, and product modernization
The company wants to define and package its past body of work in cloud computing and e-learning as a service offering
Activities & Outcomes
Explored learning management system (LMS), learning experience platform (LXP), and cloud computing domains to identify their components and common customer challenges and requirements
Identified 4 organizational personas based on external research and internal analysis to create 4 offerings
Created a pitch deck elaborating the company’s e-learning, LMS, LXP, and cloud services with success stories and key highlights
Analyzed over a dozen e-learning and cloud computing projects to identify repeating patterns and value delivered
Elaborated the buyer personas and created sales training material with an elevator pitch, qualifying questions, and work proof-points
We work in a sizeable yet specialized market. FocusFew helps us each day to communicate our unique perspectives to our prospects. The content they build is superbly aligned with our customers’ business. That just puts us head and shoulders above our competition because we now mean something unique to our customer base. With FocusFew in the picture, it is no longer a zero-sum game for us.