Web page content development for products and platforms

About the Client

A multinational technology company providing high-end technology products

Founded in 2016. Headquartered in Melbourne, Australia

Industries Served: Financial Services, Insurance, Education, Not-for-profits, Government, Energy & Utilities

Domains: Salesforce, AI/NLP/ML, API/Integrations, Document Scanning, Document Lifecycle Management

Company wants to completely recreate and redesign their website with fresh content and new product pages

Content Activities

Product Pages

Created 20+ product and service pages with crisp taglines and introductions, feature-benefits, use cases, case study summaries and call-to-action (CTA)

Competitive Research

Drove inspiration from 12-15 competitors’ Investment and Lending products and positioning to fill gaps and ensure full coverage of product content

Search Engine Friendly

Created SEO-friendly content with complementary keywords across multiple pages to maximize web traffic

Brand Identity & Voice

Used casual, yet professional voice and tone in the content to project a friendly Australian personality consistently across the website

Collaborative Content Creation

Worked closely with product managers, business heads, marketing team, and web developers to draft and publish new pages with fresh layout, navigation and visuals