Digital advertising, Facebook/Instagram management,
About the Client
A successful brick and mortar life coaching company wants to build a digital brand presence with a mobile app
Founded in 2010. Headquartered in Pune, India
Mobile app has coaching videos, real life scenarios, FAQs, multiple choice assessments
The app has over 100 hours of video content and many more forms of text content for managing life situations
Wants to increase reach and monetize brand digitally using a free-to-download mobile app with in-app purchases
Wants to drive app downloads and subscriptions through FB and Instagram ads, and push notifications
Digital Advertising and Content Activities
Website & App Messaging
Detailed website and app content review with right messaging according to brand positioning
Mobile App Optimization
Improved app navigation and free-paid content ratio to increase monthly purchases by over 200%
FB/Instagram Social Engagement
Facebook page management with visual and text content to complement and support advertising
FB/Instagram Advertising
15000+ app downloads over 6 months with a cost-per-acquisition of less than ₹10 and reached over 3 million people
Push Notification Management
Drove content and timing/frequency of push notifications to increase in-app engagement manifold
Website Optimization
Improved website content, navigation and calls-to-action to increase mobile app downloads