END-TO-END DIGITAL, CONTENT, AND SOCIAL MEDIA MARKETING
FOR A SOFTWARE SERVICES COMPANY

About the Client

Software Services Company

Founded in 2008. Headquartered in Pune, India

100+ Employees

Specialization: Microsoft Tech, Mobile Apps, Cloud

Domains served: Healthcare, Education, and Manufacturing

Engagement Length: 2 years (ongoing)

Digital Marketing and Content Activities

Brand and Website

Logo and brand update, website content and messaging refresh, and website design revamp

12 Case Studies

Consistently-branded 3-Page and single page versions

4 Technology Brochures

Covering company’s technology domain expertise

30+ Quora Answers

Answered questions, drove upvotes, and upvoted other answers

40+ Blog Posts

Published and promoted

1 Corporate Presentation

On-brand sales pitch deck with the right messaging

LinkedIn and Twitter Management

Consistent engagement with influencers and followers

SEO

Keywords research, On-page optimizations, Off-page submissions

Marketing Results

  • Quality social traffic with a lower bounce rate (19%) and higher time on site (1:40 minutes)
  • Sales activities eased significantly with branded and ready collaterals and case studies
  • LinkedIn followers count up from 385 to 800 with consistent Likes and other engagement
  • Thought leadership via regular blogging to initiate social and email conversations
  • Twitter follower count up from 60 to 600+ with continuous engagement
  • Quora Drove upvotes and promoted cross-channel on LinkedIn and Twitter

Client Speak

We had executed dozens of projects in many technology areas over our 10+ years of existence when we contacted FocusFew. It has been two years now, and we are at a meaningfully different place today. Our web pages, case studies, sales collateral, blogs, social discussions – everything talks exactly the language our customers want to hear. If you’re looking for a marketing partner to build your brand presence, FocusFew is your best bet.

Founder and CEO