END-TO-END DIGITAL, CONTENT, AND SOCIAL MEDIA MARKETING
About the Client
Software Services Company
Founded in 2008. Headquartered in Pune, India
100+ Employees
Specialization: Microsoft Tech, Mobile Apps, Cloud
Domains served: Healthcare, Education, and Manufacturing
Engagement Length: 2 years (ongoing)
Digital Marketing and Content Activities
Brand and Website
Logo and brand update, website content and messaging refresh, and website design revamp
12 Case Studies
Consistently-branded 3-Page and single page versions
4 Technology Brochures
Covering company’s technology domain expertise
30+ Quora Answers
Answered questions, drove upvotes, and upvoted other answers
40+ Blog Posts
Published and promoted
1 Corporate Presentation
On-brand sales pitch deck with the right messaging
LinkedIn and Twitter Management
Consistent engagement with influencers and followers
SEO
Keywords research, On-page optimizations, Off-page submissions
Marketing Results
- Quality social traffic with a lower bounce rate (19%) and higher time on site (1:40 minutes)
- Sales activities eased significantly with branded and ready collaterals and case studies
- LinkedIn followers count up from 385 to 800 with consistent Likes and other engagement
- Thought leadership via regular blogging to initiate social and email conversations
- Twitter follower count up from 60 to 600+ with continuous engagement
- Quora Drove upvotes and promoted cross-channel on LinkedIn and Twitter
Client Speak
We had executed dozens of projects in many technology areas over our 10+ years of existence when we contacted FocusFew. It has been two years now, and we are at a meaningfully different place today. Our web pages, case studies, sales collateral, blogs, social discussions – everything talks exactly the language our customers want to hear. If you’re looking for a marketing partner to build your brand presence, FocusFew is your best bet.