About the Client
Fortune 1000 software company headquartered in the US
SVP and regional head of a $1B+ business line
10,000+ Employees
Domains: Cloud, Containers, Data Analytics, Automation
Industries Served: BFSI, Telecom, Government, Education
Engagement Duration with FocusFew: 2 years (ongoing)
Personal Brand Building – Activities
Team Leadership
Celebrating individual achievements, awards, recognitions, career milestones, and more
Personal Leadership
Sharing values, beliefs, motivational posts, thought leadership snippets
Video Shares
Team member video recording snippets, highlighting insights and values
Weekly LinkedIn Posts
Sharing business and leadership articles, internal events, visuals, video snippets, live posting, personal LinkedIn articles
Video Scripts
Offering scripts, interview response and topic outlines, storylines for ‘fireside chat’ with industry analysts and influencers
Twitter Management
Consistent engagement with other leaders and followers
Personal Branding Results
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The leader was promoted in the company with customer success portfolio added to the existing LOB leadership
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Increased visibility in the global organization across the EU, APAC, and NA regions
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Drove thought leadership via articles, posts, videos, corporate hashtags across the horizontal domains and industries
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Increased personal LinkedIn network and active participation from team members spread across countries and regions
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35+ average engagement (Likes and Comments) on LinkedIn
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Average engagement-per-view in the range of 3-3.5%
Client Speak
We had executed dozens of projects in many technology areas over our 10+ years of existence when we contacted FocusFew. It has been two years now, and we are at a meaningfully different place today. Our web pages, case studies, sales collateral, blogs, social discussions – everything talks exactly the language our customers want to hear. If you’re looking for a marketing partner to build your brand presence, FocusFew is your best bet.