About the Client
An ERP implementation and support company
Headquartered in Boston, MA
200+ Employees
ERP Domains: Financial Management, Inventory, CRM, HCM
Industries Served: Manufacturing, Healthcare, Retail
Engagement Duration with FocusFew: 1 year (ongoing)
Social Media and Personal Brand Building – Activities
Weekly LinkedIn Posts
Sharing ERP articles from manufacturing/retail/healthcare with visuals, video snippets, carousels
20+ Quora Answers
Built personal brand and online profile of a top company leader by answering ERP-related questions on Quora
Twitter Management
Consistent engagement of topic-based company handle with influencers and interest groups
Website Maintenance
Regular website content and technical upgrade to improve navigation, CTA, and performance
Social Media and Personal Brand Building Results
-
Quality social traffic on website with lower bounce rate (14%) and higher time on site (2:10 minutes)
-
Built thought leadership profile of company leader and ERP expert via regular Quora engagement and cross-channel promotions
-
Company Twitter follower count up from 20 to 300+ with continuous engagement
-
18+ average engagement per post on LinkedIn
-
Shared 50+ curated LinkedIn profiles to improve leadership connections for downstream sales and promotions
Client Speak
We had executed dozens of projects in many technology areas over our 10+ years of existence when we contacted FocusFew. It has been two years now, and we are at a meaningfully different place today. Our web pages, case studies, sales collateral, blogs, social discussions – everything talks exactly the language our customers want to hear. If you’re looking for a marketing partner to build your brand presence, FocusFew is your best bet.