About Us

Strategic Thinking

Unique, forward-thinking marketing strategies

Strategic Thinking

Unique, forward-thinking marketing strategies

Cross-Channel Expertise

Mastery across all major digital and traditional media

Cross-Channel Expertise

Mastery across all major digital and traditional media

Proven Track Record

Demonstrated success with diverse, high-impact campaigns

Proven Track Record

Demonstrated success with diverse, high-impact campaigns

Customer-Centricity

Always pushing the envelope towards customer-centric conversations

Customer-Centricity

Always pushing the envelope towards customer-centric conversations

Strategic Marketing

Connecting the dots from technology to business

Shivesh Vishwanathan founded FocusFew Consulting after a dynamic career that spanned engineering, product management, and marketing functions. As the head of product marketing, Shivesh spearheaded Persistent’s enterprise products in cybersecurity, device management, cloud infrastructure, and data analytics, which it had acquired from HP, Citrix, and Intel. Previously, Shivesh headed global marketing of Harbinger’s IT services and products in the eLearning, LMS, and HR Tech areas.

Shivesh is an avid writer and speaker who has multiple blogs, bylines, media interactions, and speaking engagements on technology, strategy, and marketing to his name.

FocusFew is a strategic marketing consultancy that works with C-suite executives and marketing leaders to develop, position, and promote products and services. FocusFew brings research-based rigor, global market focus, and strategic perspectives to technology companies competing globally.

Shivesh Vishwanathan

Founder and Managing Director

Meet our team

Mandar Kulkarni

Chief Customer Success Officer and Head of Research

Ashwin Potnis

Strategist – Content and Messaging

Shruti Zende

Strategist – Business Development

Our Core Values

Competence

Continuously learn, always hire A-team, broaden your view, and adapt best practices

Commitment

Always track, keep clear communication, persevere, follow-up, and own your work

Courage

Be curious, responsible, open, honest, and a kind team player

Hybrid Work Culture

In-person and remote – best of both worlds to enable you to do your best work, always

Dedicated Training Day

Take one working day per month to upskill and grow your skill set

Open Communication

Encourage open communication and feedback with easy access to leadership and management

Performance Recognition

Regular acknowledgment and rewards for outstanding performance and contributions