Digital advertising, Facebook and Instagram management, and app content optimization

A FocusFew customer success story

About the client

  • A life coaching company
  • Founded in 2010. Headquartered in Pune, India
  • The mobile app has 100+ hours of content including coaching videos, real life scenarios, FAQs, multiple choice assessments
  • Wants to increase reach and monetize brand digitally using a free-to-download mobile app with in-app purchases
  • Wants to drive app downloads and subscriptions through FB and Instagram ads, and push notifications

Strategic marketing activities and outcomes

Website and app messaging

Detailed website and app content review with right messaging according to brand positioning

Improved app navigation and free-paid content ratio to increase monthly purchases by over 200%

We helped share business and leadership articles, internal events, video snippets, personal LinkedIn articles, and team member video recording snippets, highlighting insights and values

Facebook page management with visual and text content to complement and support advertising

We drafted video scripts, interview response and topic outlines, storylines for ‘fireside chat’ with industry analysts and influencers

Meta advertising

15000+ app downloads over 6 months with a cost-per-acquisition of less than ₹10 and reached over 3 million people

Push notification management

Drove content and timing/frequency of push notifications to increase in-app engagement manifold

Got something specific in your mind? Write to us to see how we can help.

info@focusfew.com