Digital advertising, Facebook and Instagram management, and app content optimization

A FocusFew customer success story

About the client

Strategic marketing activities and outcomes

Website and app messaging

Detailed website and app content review with right messaging according to brand positioning

Improved app navigation and free-paid content ratio to increase monthly purchases by over 200%

We helped share business and leadership articles, internal events, video snippets, personal LinkedIn articles, and team member video recording snippets, highlighting insights and values

Facebook page management with visual and text content to complement and support advertising

We drafted video scripts, interview response and topic outlines, storylines for ‘fireside chat’ with industry analysts and influencers

Meta advertising

15000+ app downloads over 6 months with a cost-per-acquisition of less than ₹10 and reached over 3 million people

Push notification management

Drove content and timing/frequency of push notifications to increase in-app engagement manifold

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