Creating messaging and value proposition
for a software services company

A FocusFew customer success story

About the client

  • Mid-sized software services company
  • Founded in 2002. Headquartered in Pune, India
  • 120+ Employees
  • Specialization: Microsoft Technologies, Nintex
  • Domains served: Manufacturing, Automobile, Retail

Strategic marketing activities and outcomes

Industry research

We identified the most relevant brand positioning that connects with solving business pain points

Crisp messaging

Distilled down 20+ disparate services into three mutually exclusive business impact categories with three services in each category

Building frameworks for success

Developed company’s positioning as a business problem solver driving real outcomes using new-age digital technologies and tools

Two-page business brochure

We created well-articulated and concise offerings with key differentiators, 3 success story summaries and technological capabilities

Branded case studies

Design and development of success stories spanning three industries showing quantitative and qualitative business-level benefits

Got something specific in your mind? Write to us to see how we can help.

info@focusfew.com