Creating messaging and value proposition
for a software services company

A FocusFew customer success story

About the client

Strategic marketing activities and outcomes

Industry research

We identified the most relevant brand positioning that connects with solving business pain points

Crisp messaging

Distilled down 20+ disparate services into three mutually exclusive business impact categories with three services in each category

Building frameworks for success

Developed company’s positioning as a business problem solver driving real outcomes using new-age digital technologies and tools

Two-page business brochure

We created well-articulated and concise offerings with key differentiators, 3 success story summaries and technological capabilities

Branded case studies

Design and development of success stories spanning three industries showing quantitative and qualitative business-level benefits

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