Offering definition and packaging for an eLearning and software services provider

A FocusFew customer success story

About the client

Strategic marketing activities and outcomes

Market research

Explored learning management system (LMS), learning experience platform (LXP), and cloud computing domains to identify their components and common customer challenges and requirements

Service definition

Identified 4 organizational personas based on external research and internal analysis to create 4 offerings

Pitch deck

Created a pitch deck elaborating the company’s e-learning, LMS, LXP, and cloud services with success stories and key highlights

Internal analysis

Analyzed over a dozen e-learning and cloud computing projects to identify repeating patterns and value delivered

Sales enablement

Elaborated the buyer personas and created sales training material with an elevator pitch, qualifying questions, and work proof- points

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